An opt-in list can be quite crucial to any site or internet based
company. Even for a small venture such as a niche profit site an
opt-in list can make a world of difference and also add some
extra income for your pocket. Rarely would you see an e-commerce
site, big or small, that is without an opt-in list.
An opt-in list allows for a company to market their wares and
site via an e-mail. With an opt-in list, a site and a subscriber
consents to sending and receiving a newsletter from your company.
Through this, you can keep your subscribers abreast of what is
currently available in your site as well as whatever is coming
out.
And because there is mutual consent between the two parties, any
mail sent to the list is not considered as spam mail. There is a
great number of successfully read promotional materials such as
catalogs, newsletters and such that are sent because the
subscribers themselves have signed up for them, meaning, they do
want to be sent those items.
Building a list is crucial, only a small percentage actually
subscribes for an opt-in list. Many people find promotional
mails annoying but of you provide a good newsletter or
promotional material, you will see your list build up and grow.
You can also achieve this by having good content on your site. If
people like what they see and read on your site, then they surely
would want more. Newsletters would be a way to attract them back
to your site. A little teaser or appetizer if you will.
But other than marketing your wares and your services, an opt-in
list can also be used to earn extra profit. Not all lists can be
used though. It would be good to first build a successful list
with a huge number of subscribers. The more subscribers you
have, the more money you can get. Here are seven ways to make
money using nothing more than your list.
1) Place advertisements. There are many corporations who will be
willing to pay to put their banners and ads on a list with many
subscribers. Selling or renting out lists is not a good idea so
rather than doing that, many companies would just rather place
ads with lists that have a huge subscriber base. Your newsletter
could be placed with many ads and each one spells money.
2) Have affiliations with other companies that have at least a
semblance or relation to what your site is about. Here other
companies will provide links and brief descriptions of what they
offer, products and services. With every click made on the link
that directs or leads a subscriber from your list to their site,
the company will pay you. This P4P or pay for performance.
3) Make deals with other companies by asking for a small
percentage of sales done through your list. With every sale done
by customers that have come from your list and have gone there
because of your newsletter, the other company will pay you a
small percentage of your sales. The more people who buys from
them, the more earnings you get.
4) You may also get products from other sites on a consignment
basis and sell them to your list via your newsletter. Place
descriptions, articles and photos of the product in your
newsletter. There will be those who will buy from you and when
that happens, you can order the product from the other site and
sell it to your buyer.
5) Sell e-books or a compilation of your articles on your list.
Manuals and how-to articles are in great demand. Many people
will be willing to shell out money to gain knowledge about a
certain topic and subject. With your existing list trusting your
expertise in that area, an e-book could be offered and sold or
used as an incentive.
6) Create a network out of your list. Get people to invite more
people to view your site and subscribe to your list. The larger
your list is, the more people will be able to click on your
links and affiliate links as well as make your advertisement
rates higher.
7) Subscribers are willing to pay for information if they know
that it can be trusted and relied upon. Use your list to get
more and more people to subscribe to you as well as browse your
site. Lastly, you can use your list to earn money by making them
your partners. Your list will be the bloodline of your growth and
increase.
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